Branding, positioning, and clarity of message... it is an interesting topic and it is something that I don't delve into very often because I am not the expert when it comes to branding and definitely not the expert when it comes to anything about clarity, positioning, or messaging.
I'm the Multi 6-Figure Consultant Coach and I make that really simple, I use sales to get you results. I make it easy for people to understand what I do and it's already starting to work.
However, there's a lesson that I learned the hard way.
Someone told me recently that if someone does not comprehend what you're doing, then how can they recommend you to people? They can't recommend you to someone if they don't know what outcome that person is going to get. Even if they are a client of yours, if they haven't gotten that result, you better realize what kind of coaching or consulting you do for these people. They are not going to recommend you if they're not able to connect with your message.
Looking back at my stuff, it's a giant bloody mess. Since then, I've shifted.
For me, if I want to scale to the next level again past that multi 6-figure stage to get to that seven and multi 7-figure stage, then I have to get my branding, positioning, and messaging down correct.
That's why it was a hard lesson and took me a while to learn it.
If you don't have the right branding or if you think branding isn't important or you don't want to focus on it... it is really important.
Right at the beginning, maybe it's not so important. What you need to do is just make some money and get some sale but eventually, it's going to come back to bite you in the ass.
It's really important to gain that clarity of business. When you gain that clarity of who you want to sell to and who you want to deal with, it is a lot easier to talk about it and it's a lot easier for you to get clients.
Remember, learn your lesson. Don't ignore your brand and don't ignore how people are perceiving what it is you do. Because if you want people to send people your way, then you need to be clear on what it is that you do and clear on your morals and your values.
And that's the power of having a clearly defined market, a clearly defined brand, and the perception that people have of what you do.